Stovit Group Sp. z o.o. is developing a project co-financed by the European Union under the information and promotion activities programme for producer groups on the internal market.

European Agricultural Fund for Rural Development Europe investing in rural areas

Operation Title: “Promotion of products manufactured by a producer group”, including: Stovit Organic Peach Jam with Reduced Sugar, Stovit Organic Strawberry Jam with Reduced Sugar, Stovit Organic Blackcurrant Jam with Reduced Sugar, Stovit Organic Blackcurrant Jam with Xylitol, Stovit Organic Peach Jam with Xylitol, Stovit Organic Strawberry Jam with Xylitol, Stovit Organic Sour Cherry Jam with Xylitol, Stovit Superfood Organic Fruit Dessert – 4 Fruits with Sunflower Seeds, Stovit Superfood Organic Pineapple Dessert with Apple, Goji Berries & Turmeric, Stovit Superfood Organic Strawberry Dessert with Acerola, Stovit Superfood Organic Sour Cherry Dessert with Apple & Hemp Seeds, Organic Apple (fruit base). The aim of the project is to promote these products and raise awareness of the quality system under which they are manufactured (organic farming system). This initiative is co- financed by the European Union as part of the sub-measure: “Support for information and promotion activities carried out by producer groups on the internal market”, under the Rural Development Programme for 2014–2020.

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Project Objective

• The aim of this initiative is to promote a range of certified organic products developed by a group of producers, including: Stovit Organic Peach Jam with Reduced Sugar, Stovit Organic Strawberry Jam with Reduced Sugar, Stovit Organic Blackcurrant Jam with Reduced Sugar, Stovit Organic Blackcurrant Jam with Xylitol, Stovit Organic Peach Jam with Xylitol, Stovit Organic Strawberry Jam with Xylitol, Stovit Organic Sour Cherry Jam with Xylitol, Stovit Superfood Organic Fruit Dessert – Four Fruits with Sunflower Seeds, Stovit Superfood Organic Pineapple Dessert with Apple, Goji Berries and Turmeric, Stovit Superfood Organic Strawberry Dessert with Acerola, Stovit Superfood Organic Sour Cherry Dessert with Apple and Hemp Seeds, Organic Apple Fruit Base. • The campaign also aims to educate consumers and raise awareness of both the product range and the certified organic production system under which they are made (the Organic Farming Scheme).

• Raising awareness of the products included in the project and of the quality system under which they are produced (Organic Farming Scheme).

Expected Impact

• Increase in the recognition of the products covered by the project: Stovit Organic Peach Jam with Reduced Sugar, Stovit Organic Strawberry Jam with Reduced Sugar, Stovit Organic Blackcurrant Jam with Reduced Sugar, Stovit Organic Blackcurrant Jam with Xylitol, Stovit Organic Peach Jam with Xylitol, Stovit Organic Strawberry Jam with Xylitol, Stovit Organic Sour Cherry Jam with Xylitol, Stovit Superfood Organic Fruit Dessert – Four Fruits with Sunflower Seeds, Stovit Superfood Organic Pineapple Dessert with Apple, Goji Berries and Turmeric, Stovit Superfood Organic Strawberry Dessert with Acerola, Stovit Superfood Organic Sour Cherry Dessert with Apple and Hemp Seeds, and Organic Apple Fruit Base.

• Raising awareness of the products included in the project and of the quality system under which they are produced (Organic Farming Scheme).

• Stimulating consumer interest in high- quality products among various consumer groups through a multi-channel advertising campaign.